Few Reasons Why Website Usability is Important for SEO
Upon a superficial glance, the aims of SEO and that of Website Usability may appear divergent and even contradictory. It seems as if SEO and Website Usability are two sworn nemesis to each other. SEO attempts to flood the web with keywords, alt-text, tags, indexing and likes in order to reach a higher position in the better ranking. On the other hand, Website Usability prioritizes users' experience over unnecessary bloating or frequent appropriation of keywords. But in our post-pandemic era of ever-increasing digitalization, E-commerce, and digital marketing, it is high time that we start celebrating the kinship between the two (SEO and Website Usability) over feeding the ongoing animosity. Ways to Optimise Both SEO and Website Usability If we ponder over the functions of both, we may notice that both serve the same goal of increasing user traffic and better engagement on a website. Both should strengthen each other and go arm in arm in order to create a user friendly inter...